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Foundation and Early Growth
Establishment: Rooted HR was founded with a mission to offer innovative HR solutions tailored to small and medium-sized enterprises (SMEs). The company’s initial focus was on providing strategic HR consulting services, including recruitment, employee relations, and performance management.
Early Success: The company gained traction by leveraging its deep industry knowledge and personalized approach, quickly building a strong client base.
Expansion and Specialization
Service Diversification: Rooted HR expanded its service offerings to include specialized areas such as talent management, organizational development, and HR technology integration.
Geographic Expansion: The firm began to extend its services beyond its initial region, opening new offices and expanding its reach to a national level.
Technology Integration and Innovation
Tech-Driven Solutions: Recognizing the growing importance of technology in HR, Rooted HR invested in cutting-edge HR technology solutions. They introduced tools for automated recruitment processes, data analytics, and employee engagement platforms.
Recognition: The company received industry awards for its innovative use of technology in HR consultancy.
Adaptation to Remote Work
COVID-19 Response: The global pandemic brought significant changes to the workplace. Rooted HR adapted quickly, offering guidance on remote work policies, virtual team management, and employee well-being during the crisis.
Client Support: Rooted HR played a key role in helping clients navigate the challenges of remote work, providing tailored solutions to ensure business continuity.
Sustainability and Diversity Initiatives
Focus on Sustainability: The company began integrating sustainability into its HR practices, advising clients on how to build sustainable business models and practices.
Diversity and Inclusion: Rooted HR launched initiatives to promote diversity, equity, and inclusion (DEI) within organizations, helping clients develop comprehensive DEI strategies.
Consolidation and Global Presence
Global Expansion: Rooted HR successfully expanded its operations internationally, establishing a presence in several key global markets.
Holistic Solutions: The company continued to evolve, offering a full suite of HR services, including strategic consulting, technology solutions, and global HR compliance.
Thought Leadership: Rooted HR established itself as a thought leader in the HR consultancy space, hosting industry conferences and contributing to influential publications on HR best practices and future trends.
Now we operate in many countries in the middle east such as Saudi Arabia, Oman, UAE, Qatar, Iraq, Morocco and Tunisia
Our HQ is in London, United Kingdom helping many European countries with our services such as Belgium, Ireland, Germany and more.